Fiorello Theme Overview
Fiorello is a WordPress theme from Mikado-Themes designed around flower shops, florists, and herbal or plant-based retailers, built to sell arrangements, bouquets, and related products through a WooCommerce-powered shop with category filtering, product descriptions, and customer reviews.
The theme includes six homepage examples along with a large collection of additional inner pages, giving a florist several starting points to choose from before adding their own branding. A big library of shortcodes and section types — galleries, testimonials, pricing tables, team pages — is included for building out pages beyond the core shop.
Fiorello is built on WPBakery Page Builder, so day-to-day editing happens visually rather than through code, and it leans on Google Maps integration and a location-friendly layout, which suits florists that want to highlight a physical shop address alongside their online catalog. Parallax sections and smooth page transitions add a bit of visual polish throughout the site without slowing down everyday browsing. The package also covers portfolio lists and single-project pages in masonry, gallery, and slider formats, which a florist can use to present finished work.
Key Features of Fiorello
- Six homepage examples plus a large library of additional inner pages
- WPBakery Page Builder and Slider Revolution included
- Customizable Google Maps for highlighting a physical shop location
- Mega menu with multiple header styles, including standard, centered, and divided layouts
- Dropdown shop cart widget and full WooCommerce shop, cart, and account pages
- Twitter and Instagram social widgets, plus image gallery and social icon widgets
- Testimonials, team, and pricing table shortcodes for building out extra pages
- Multiple blog layouts, including masonry and standard styles
- Customizable four-column footer layout with a separate footer-bottom area
- WPML and Contact Form 7 compatibility, plus a translation-ready, child-theme build
Who Fiorello Is Suitable For
Fiorello suits Canadian florists, flower shops, and plant or herbal product retailers who want an online store that reflects a physical, local presence, thanks to its Google Maps integration and location-friendly layout options. It also fits gift shops or gardening-adjacent businesses that sell seasonal or arrangement-style products online, particularly ones that rely on strong photography to sell a bouquet or arrangement before it ships.
Its shortcode library and page variety also make it workable for a florist that wants added content pages — a team page, process explanation, or pricing guide for custom arrangements — alongside a standard product catalog, rather than a bare-bones shop with nothing else to offer visitors. Event and wedding florists can also use those portfolio layouts to show completed designs before a client commits to a custom order.
Important Notes About Fiorello
Fiorello is built on WPBakery Page Builder, so page layout and editing work happens through that builder rather than the native WordPress block editor, which is worth knowing if a business expects a Gutenberg-style workflow.
As the vendor notes, demo imagery shown on the theme’s preview site is not included with the purchase and is not licensed for reuse — any product or lifestyle photography for the live site needs to come from the customer or a separately licensed source. Header behavior, mobile header styling, and separate logos for light and dark header skins are all adjustable, so setup involves a few design decisions beyond importing a demo.
Setup & Ongoing Management by AppiAppi
Once a customer chooses Fiorello for their flower shop or plant-based business, AppiAppi installs and customizes the theme with the customer’s branding, product photography, and location details, setting up the shop, checkout, and Canadian shipping and tax settings for their business.
AppiAppi then provides AI-assisted SEO and content support for product and category pages, uploads the customer’s catalog, and keeps the theme and its plugins updated over time. AppiAppi also handles customer inquiries and order questions and offers continued site management matched to the customer’s subscription plan.
Original design by Mikado-Themes. This is the starting point — we customize it with your logo, colours, content, services and SEO structure. View original theme source