Fey – Modern eCommerce WordPress Theme Overview
Fey is a WooCommerce theme for WordPress built for clothing and fashion retailers, home décor shops and furniture sellers. It offers nine shop homepages, each flexible enough to rework, together with a wide set of shop elements and eCommerce templates for categories, product listings and single products.
The theme is created by Select-Themes, a ThemeForest studio with a strong focus on visual design. Fey includes WPBakery Page Builder and Slider Revolution, and it offers a one-click demo import so a chosen homepage can be loaded and edited. Version 1.3, released in February 2026, added WooCommerce 10.x compatibility and improved PHP 8.3 support.
What sets Fey apart is the variety of presentation shortcodes: divided content and frame sliders, full-screen sections, swapping image galleries, crossfade images and text and image marquees. These give a store an editorial, magazine-like feel while keeping product carousels and category blocks close at hand.
Key Features of Fey – Modern eCommerce WordPress Theme
- Nine shop homepages and a large set of pages and layouts, with one-click demo content import
- WPBakery Page Builder and Slider Revolution included
- Product List, Product Info Box, Product Category and Product Category Carousel shortcodes
- Showcase shortcodes such as Frame Slider, Full Screen Sections, Swapping Image Gallery and Cards Gallery
- Text Marquee, Image Marquee, Crossfade Images and Interactive Link Showcase elements
- YITH WooCommerce Wishlist, Quick View and Color and Label Variations compatibility
- Centred, minimal, standard and vertical headers, a fullscreen menu and a customizable mega menu
- Sticky, fixed and scroll-up header behaviours with separate normal, sticky and mobile logos
- WooCommerce dropdown cart and wishlist widgets, custom sidebars and a variable grid size
- Retina-ready and responsive design, WPML compatibility, translation-ready files and a child theme
Who Fey – Modern eCommerce WordPress Theme Is Suitable For
Fey fits Canadian clothing brands, concept stores and home décor shops that want a store with a curated, gallery-like look. A furniture maker in Ontario, a Halifax lighting and décor boutique or a Calgary apparel label could each use its full-screen sections and marquees to present collections before shoppers reach the product grid.
It also suits interior designers who sell a selected range of products alongside their services, and brands that value visual storytelling. WPML support allows an English and French storefront.
Important Notes About Fey – Modern eCommerce WordPress Theme
Fey requires WooCommerce and uses WPBakery Page Builder for its layouts, and a regular licence covers one site. Demo images are for preview only and must be replaced with licensed images.
In version 1.3 the vendor removed its Twitter and Instagram feed plugins because of API changes, so the related shortcodes and widgets may not work without a separate, supported feed plugin. The companion Fey Membership plugin, which handles user login, was updated in the same release. Fey also ships with more than 800 Google Fonts and several icon packs, which gives plenty of room to match an existing brand identity.
Setup & Ongoing Management by AppiAppi
You choose Fey and purchase your licence, and AppiAppi installs it, imports the shop homepage you prefer and customizes it with your brand identity, collection imagery, products and pages. We configure WooCommerce for payments, shipping and taxes so your store is ready to sell.
Once live, AppiAppi provides AI-assisted SEO and content support, uploads new products and collections, applies updates, handles customer inquiries and orders, and manages the site on an ongoing basis, matched to your subscription plan.
Original design by Select-Themes. This is the starting point — we customize it with your logo, colours, content, services and SEO structure. View original theme source