Fair – Digital Marketing Agency WordPress Theme Overview
Fair presents itself as a digital marketing theme, but its own packaged file and marketplace address describe a general purpose theme for creative businesses and individuals. The marketing framing is a later retitling, and the contents are a creative studio theme: home page designs, inner pages, portfolio and blog layouts, a shop and an application landing page template.
Edge-Themes publishes it. Page building is WPBakery, Slider Revolution supplies the slider, and a vendor plugin called Edge CPT provides the portfolio post type and the shortcodes. WooCommerce and WPML appear in the declared compatibility record.
The content elements are the familiar agency set: pricing tables, infographics, progress bars, counters, client lists, testimonials, banners and calls to action. Nothing in the package measures or reports on marketing work, so the theme sells an agency rather than running one.
Key Features of Fair – Digital Marketing Agency WordPress Theme
- Around two dozen home page designs plus inner page templates
- Portfolio list layouts including masonry, pinboard and gallery arrangements
- Single project layouts in masonry, slider and split screen form
- Application landing page template for presenting a product
- Edge Slider with image and video slides, zoom and parallax
- WPBakery Page Builder and Slider Revolution supplied with the theme
- Blog layouts in masonry, gallery, narrow and standard form with several post formats
- Pricing tables, infographic elements, banners and call to action shortcodes
- WooCommerce integration with a dropdown cart widget and shop masonry element
- Three header types with full screen menu, smooth page transitions and 600 plus Google fonts
Who Fair – Digital Marketing Agency WordPress Theme Is Suitable For
It suits a Canadian marketing consultancy, small digital studio or startup that needs a confident site with service pages, a portfolio of campaigns and a blog, and the landing page template is genuinely useful for launching one product or application.
Agencies should not expect operational tooling. There is no client dashboard, no campaign reporting, no analytics integration, no proposal builder and no invoicing, and a start a project button opens a contact form. The gradient heavy design also rests on large imagery, which has to be licensed and compressed properly.
Important Notes About Fair – Digital Marketing Agency WordPress Theme
The feature list still advertises Instagram and Twitter feed widgets, while the May 2026 release removed both supplying plugins after those platforms changed their interfaces, so neither widget should be relied on. The description and the feature list also disagree about how many home pages exist, by one, which is a small thing that tells a buyer to count them on the demo rather than trust either figure.
The demo is built on invented performance figures and placeholder client logos. Those elements ship empty, and AppiAppi fills them only with results the owner can actually substantiate, because performance and results claims in Canadian marketing must be supportable under competition law. The vendor states that the demo photographs remain licensed to it and cannot be reused. Edge CPT is a real dependency, since deactivating it removes the portfolio type and the shortcodes. AppiAppi gives no legal advice.
Setup & Ongoing Management by AppiAppi
The theme licence is bought in the customer’s name. AppiAppi installs it, imports the closest home page design and rebuilds it with the customer’s services, case studies, team and pricing, then configures the blog, the enquiry forms and the landing page template around whatever is actually being promoted.
Counters, progress bars and client logos are populated only with verifiable material or left out. Imagery is licensed, compressed and given responsive sizes, and transitions are reduced where they obstruct keyboard use. AppiAppi maintains the theme, its plugins and WordPress, provides AI-assisted SEO and content support, and answers enquiries in line with the subscription.
Original design by Edge-Themes. This is the starting point — we customize it with your logo, colours, content, services and SEO structure. View original theme source